Display device



I NVENTOR 6mm 5 EM 5y ATTORNEYS Patented July 29, 1930 V UNITED STATESPATENT orFIc CHARLES F. NEILEY, OF PORT VTASHINGTON, NEW YORK, ASSIGNORTOIAMERIOAN CIGAR COMPANY, NEW YORK, N. Y'., A CORPORATION OF- NEW 7'DISPLAY DEVICE A V Application filed. August 10, 1929. Serial No.384,995.

This invention is an improvement in display devices, andmore-particularly in a device for displaying packaged'goods, such ascigars in boxes. 7

In order'to display boxed cigars, theflid or cover isopened, and sincesaid lid or cover usually carries displaymatter relating to the cigar,it is desirable that the lid be supported in a; position such that thedisplay matter of the lid be in somewhat near the same plane as thetopmost layer ofcigars, that is, in a position such that a single glancemaytake in bothdisplay matter and cigars.

' It is also 'desirable'that for convenience of observation, the box andthe coverbe upon a plane inclined to the horizontal, so as tobring thedisplay more nearly at right angles to the line of vision. 7 r p H "Oneof theprimary objects of the present invention is the provision" of asimple and relatively inexpensive support for holding one'or more boxesof cigars in the desired po-. sition, that is, with the plan'e'of thetopmostlayers of the cigars substantially.perpendiou lartothe :line ofvision, and with the display matterof at least one lidin substantiallythe same plane as the topni'ostlayer of cigars.

- Another object is the provision ofa device of the character inquestion, wherein thelid of one or more boXes is utilized as an easelsupporting means for the device, to hold it in a position such that theplane ofthetopmost layerof cigars is substantially "perpendicular to thelineofvision; 1

Another object is the provision of a'idevice so constructed'and arrangedas to occupy a minimum of room, and to support a "plural-' ity ofboxes'of cigars 1n a minimum ofspace.

Another object is the provision of a device of a nature such that it maybe shipped with boxes of cigars-packed the-rein, without re quiringgreater room than the boxes which it contains.

- Another object is the provision of a device in the form of'a box forcontaining 'a plurality oi lbox'es ofcigars ofanature such that whenreceived; by the retailer, it may be quickly and easily converted intoan' easel support utilizing thecovers of sundryof the'boxes inaspecified manner.

of the, sections and minor detailsof construction within the scope oftheclaims, may be resorted to withoutdeparting from the spirit of theinvention: I i

In the drawings, forming a part hereof Fig.1 is a perspective viewoftheimproved" device with ia-single box of cigars in place', and in displayposition. 2 "Fig.2 is a transverse vertical section of the device, withthe boxes shown indotted lines. '-F1g. j3 is a top plan view'ofoneembodi-, u

ment of the invention.

In the embodiment of the invention shown" in 'thedrawings, the deviceconsists of a'sub stantially rectangularframe 1, formed from suitablesheet material, as for instance, sheet metal, As shown in Fig. 3, theframeis coinposed oftwo similar sections, eachinoluding a side and anend, the adjacent sides and ends being scanned together, as sh own'at2iEach of the sections of the framehasat its lower edge an inwardlyextending ledge for shoulder 4, the arrangement being such that thisledge or shoulder is conti n uous whenthe sections of the frame areconneCtedQ The frame is of a I depth corresponding to the depth of a'cig arbox, and [of a width correspending to the length of the box; The;

length fof the frame is twice the width of a cigar box, so that twoboxes may; be inserted in the frame, resting on the ledge or shoulder 64;, as indicated in Figl Q. I I

At thecenteriot thesidesof the frame,.the ledge 4 is notched, as shownat 5, the notches. being in register tlQHSVQI'SGlYQOfgthQ frame, and 1of a width corresponding substantially. to-the thickness of the lid ,6of the cigar box. indicated at 7. The cigars shown at8 are ar-* rangedin the box in'the usual manner, and

the frame so roportioned with respect to the box, that the topmostlayer'ot cigarswill tends at an obtuse angle to the plane of the topframe, is for a purpose to be presently described. In use, a box ofcigars is ar ranged in the frame, as indicated in Fig. l, the lid beingturned back upon the adjacent side of the box, and pushed down throughthe notches 5 of the-frame, until the box seats upon the ledge orshoulder 4. The other box,

the frame as before stated, being adapted to support a plurality ofboxes, is arranged'ba tween the first named box and the plate. 9. Thelid of thelsecond box is fully opened, and rests against the support 9,the lid. of the first box serving as an easel support to hold the framewith the cigar boxes in the position shownin Fig. 2. i

It will be apparent from the description that the boxes are so supportedthat the topmost layers of cigars are in the same plane, and in a planesubstantially perpendicular to the line of vision of an observerstanding in front of the device arranged at a level somewhat below theeye of the observer. It will also be apparent that the lid of the boxadjacent the plate 9 will beheld inclined, and.

ina positionsuch that it may be seen simultaneously with the cigars intheboxes. lvhlle the device in the present instance is shown as an openframehaving the ledge 4 notched to receive the lid, it will be apparentthat the. support might be an open or lidless box, with a transverseslot through which the lid 6 might pass. a 1

While the device is shown as embodied in mechanism for holding two boxesof cigars,

it is apparent that the same principle may be used for supporting asingle box, merely by making the frame of the proper size to embrace thesingle box. Or it might also be used for supporting a plurality of pairsof boxes, or for supporting aplurality of single boxes arranged end toend. Furthermore,

with a pair of boxes, or with a plurality of pairs, the lid of eitherthe upper or lower box or row of boxes might be used to support thedevice.

. The invention consists in providing a frame or other means to embracea box or. boxes in the manner set forth, and a passage way through whichthe lids of certain boxes may pass when arranged inthe positionspecified, to extend below the support, to support the same and theboxes in inclined'position. That is,.the support utilizes the box.

lids of certain of the boxes for supporting the same. I

What is claimed as new is 1. A device of the class described, includinga frame for embracing a cigar box, and having means cooperating with theframe to hold the lid of the box turned down parallel with the side wallthereof, thereby to extend below the bottom of the. frame to serve as aneasel support for holding the box and frame in inclined position.

2. A device of the class described, including a frame for embracing.acigar box and having means to support the box, and having a passagewayfor the lid when it is turned down parallel with the side wall of thebox to enable it to extend below the bottom of the frame to. serve as aneasel supportto hold the box and frame in inclined position.

3. A device of the class described, including a frame for embracing apair of cigar boxes similarly arranged alongside one another with theirlong axes parallel, and having means cooperating with theframetohold Vthe lidfof onebox of the pair turned down parallel with the side wallthereof, thereby to extend below the bottom of the frame to serve as aneasel support for holding, the boxes and frame in'inclined, position.

4. A device of the class described, include ing an open topholder ofa-size toreceive a pair-of cigar boxes similarly arranged alongside oneanothenwiththeir long axesparallel, and with the lid of one box turned;down be tween theboxes, said holder havingmeansto enable the passageofsaid, lid belowthe bottom of thefholderv to serve; asan easel supportfor the holder.

' 5. A device of the classdescribed,including anopen topholder, ofia vsize to receive a pair of cigar boxes similarly arranged alongside one.another withtheir long axes parallel, and with the lid of'one box turneddownbe tween the boxes, said holder; having means toenab'le-thepassageof said-lid below the bottom of the holder to serve asan easelsupport for the holder, and having means to support the boxeswiththeir-tops substantially. level with thetop ofthe holder.

6. A display deviceto-hold a pair of similarly arranged cigar boxes withtheir long axes parallel and with the'lid of-onebox turned down betweenthe boxes, including a frame embracing the boxes and having a supsportfor the bottoms thereof to hold the boxes withtheir tops at thelevel of theframe top, said support having a passageway throughwhich'the turne'ddown lid extends to enable saidlid to serve as an easelsupport for the device.

A display device to holda pair-of similarly arranged cigar-boxes withtheir long. axes parallel and with the} lid of one box. turned, downbetween the boxes, including a frame embracing the boxesandh aving asup-, port for thebottoms. the reof,'said support. having a p sagew y;hro gh; whi h he.

turned down lid extends to enable said lid to serve as an easel supportfor the device, the frame having a support for the lid of the other boxto hold it inclined at an obtuse angle to the plane of the box tops. 8.A device of the classdescribed, including a frame for embracing pairs ofsimilarly arranged cigar boxes, and for holding them at the same levelwith the members of each pair having their long axes parallel, the framehaving means cooperating therewith and between the members of the airsfor holding the lid of one box of each pair turned

